Description

What is creative wall branding? At events where conferences, presentations, and forums are held, the walls of the premises are often used to place symbols and the logo of the company that is the host of the event.

Creative wall branding is a powerful visual marketing technique that involves using large-scale graphics and designs to transform walls into eye-catching brand showcases. It’s a versatile tool that can be used in various settings, from retail stores and offices to event spaces and public areas.

I use different technologies for branding the walls. When the task arises – branding walls in the office, many options come to mind, let’s consider each of them in more details.

Applying a logo to a wall using a custom-made wallpaper mural is the easiest and fastest way to solve the problem, both for the manufacturer and for the Customer.

The customer often chooses this method of branding walls if he does not want to deal with paints and do painting work. Also, this is a more cost-effective way of branding walls.

It is easier for the customer to prepare the walls, and easier for the manufacturer to carry out the installation.

We have branded walls many times using films, the result is excellent. The walls should be even, smooth, and preferably not too rough.

The term of execution of works is usually 2 working days.

Photos of our completed work using films

There is another option for applying a logo to a wall – this is making a logo from thin plastic 1-5 mm and mounting it on the walls. For this method of branding walls, it is not at all necessary to have perfectly even and smooth walls. We mill the desired shape of the logo on our milling machine, apply the desired color of the logo using Orcal color films or paint, and mount the logo on the wall.

Banner curtain

The cheapest way to cover a wall or interior element and place symbols or a logo of the event. This method of placing symbols of the event is the cheapest but includes several disadvantages. Such a curtain is not stretched along the perimeter and, accordingly, the surface is uneven, with distortions, and does not look very presentable. Also, the curtain is not attached to anything along the perimeter, so the branding on the wall will be susceptible to drafts and touches and does not look like a reliable wall.

Banner on a frame

This method of covering walls with branding is more suitable for conferences, forums, and presentations. Always a flat surface, precise dimensions when integrated into the interior, looks like a permanent part of the interior. This method is suitable for both interior decoration and outdoor branding installations. Also, this method is suitable for lighting from below or above, the surface with the image is flat and therefore perfectly illuminated, and everything is very clearly visible. Also, any object not exceeding 100 kg can be hung on such branding. To install a screen or a picture on a branded wall, we make a reinforced frame.

Creative wall branding with sheet materials

This method of branding walls is usually used for long-term use. We use different sheet materials, PVC or silk fabric. The application of the image to these materials also differs from each other. Everything depends on the task. This can be direct UV printing on a sheet or applying an image to a film with lamination, which is then transferred to sheets. These technologies are used depending on the size and features of the branded surface.

Who would benefit from creative wall branding?

Large companies and individuals who provide various services.

Most often, a logo is ordered for a wall in an office. But, it is also necessary to brand walls in the beauty industry, in a cafe and restaurant, a hospital, a store, a studio… the list can be long.

You see hundreds of logos a day without even noticing it. A logo is one of the main visual marketing tools for brand promotion and recognition.

What surface is suitable for wall branding?

We apply to any surface – it can be a painted wall, decorative plaster, ottocento, concrete, wood panels, tiles, brick, or metal.

We recommend sticking stickers on glass and plastic. This is more practical. The design may change within a year, and the painting can no longer be erased.

The surface can be smooth or textured, it doesn’t matter. We can apply the logo equally accurately even on a textured wall. Paint runs and defects that inevitably appear when working on a textured surface are carefully corrected manually.

Materials

Materials for creative wall branding are selected for a specific task and surface. It is important where the image will be applied: outdoors or indoors, in an office or an apartment… We take into account different levels of use, humidity, atmospheric factors, etc.

Most often we use vinyl canvas. We take high-quality vinyl resistant to wet cleaning. If the surface is made of wood or metal, vinyl, silk fabric, and stickers are suitable for application.

At sites, we often encounter different surfaces and test the materials ourselves. As a result, we know what is best to use in a particular case. All materials are included in the cost of printing, and you can be sure of their durability.

Image application technique

Creative wall branding is a powerful tool that transforms ordinary walls into captivating canvases. By incorporating custom-made murals and employing advanced image application techniques, businesses can create a unique and immersive experience for their customers.

Large-format digital printing has revolutionized the world of creative wall branding, offering a versatile and impactful solution for businesses of all sizes. This technology enables the production of high-resolution, vibrant graphics that can be applied to walls to create stunning visual displays.

Benefits of Large Format Digital Printing for Wall Branding

High-quality visuals

Large format printers can produce photorealistic images with exceptional color accuracy and detail, ensuring your wall graphics look their best.

Versatility

This technology can be used to print on a wide range of materials, including vinyl, canvas, and even wallpaper, offering flexibility in design and application.

Customization

Large format printing allows for complete customization, enabling you to create unique designs that perfectly match your brand identity and desired aesthetic.

Cost-effectiveness

While the initial investment in large-format printing may be higher than traditional methods, the long-term cost-effectiveness is significant, especially for large-scale projects.

Speed and efficiency

Large format printers can produce high-quality graphics quickly and efficiently, making them ideal for time-sensitive projects.

Creative Applications of Large-Format Digital Printing

Photorealistic murals

Transform your walls into captivating scenes with large-format photorealistic murals.

Brand storytelling

Use large-format graphics to tell your brand’s story visually, showcasing your values, mission, and history.

Product showcases

Highlight your products or services in a visually engaging way with large-format product displays.

Wayfinding and signage

Create eye-catching wayfinding signage and directional graphics to guide customers through your space.

Themed environments

Create immersive themed environments using large-format graphics to transport customers to another world.

By leveraging the power of large-format digital printing, businesses can create impactful and memorable wall branding that leaves a lasting impression on their customers.