Description
Beauty salon interior design is more than just aesthetics; it’s a strategic tool that can significantly impact your business. A well-designed space can create a memorable experience, attract new clients, and foster loyalty among existing ones.
Undoubtedly, one of the main conditions for the successful operation of a beauty salon is its appearance. This can be verified by a simple experiment: any client, given the same prices for services, will prefer the beauty salon whose interior pleases the eye. The profitability of your beauty salon will directly depend on its well-chosen interior. However, when developing the interior of a beauty salon, many nuances must be taken into account.
Consider the ambiance you want to create. Is it a serene, spa-like environment or a vibrant, trendy space? The choice of colors, textures, and lighting plays a crucial role in shaping the overall mood. Soft, calming colors can induce relaxation, while bold, energetic hues can stimulate the senses.
Ergonomics is another key factor in beauty salon interior design. Ensure that your workstations are comfortable and efficient for both your staff and clients. Adequate storage space and well-organized equipment can streamline operations and enhance productivity.
Don’t forget the power of branding. Incorporate your salon’s logo and color scheme into the interior design. Consistent branding elements can strengthen your brand identity and leave a lasting impression on clients.
By carefully considering these elements, you can transform your beauty salon into a thriving business that attracts and retains clients.
Since any beauty salon is a kind of guide to the world of beauty, the interior design of the premises should be aesthetic and pleasant to perceive. The arrangement of the premises depends on many factors that you must take into account.
The difference between beauty clinic, spa, and beauty salon interior design.
In interior design, “salon” refers to a space that is designed to be elegant, inviting, and comfortable, often used for entertaining guests or showcasing art. It’s a space that is more than just functional; it’s a place to relax, socialize, and appreciate beauty.
The term “salon” is often used in the context of hair and beauty salon interior design because these establishments aim to create a luxurious and welcoming atmosphere for their clients.
While there may be some overlap in services offered, beauty salons, beauty clinics, and beauty spas have distinct characteristics.
Beauty Salons primarily focus on enhancing appearance through services like haircuts, styling, coloring, manicures, pedicures, waxing, and makeup application. They typically offer a wide range of cosmetic treatments and are more focused on the aesthetic aspect of beauty.
Beauty Clinics, on the other hand, often provide more advanced and medical-grade treatments. They may offer services like facials, chemical peels, microdermabrasion, laser treatments, and injectables. These clinics are staffed by licensed professionals who can diagnose skin conditions and recommend appropriate treatments.
But a Beauty Spa combines elements of both salons and clinics, offering a holistic approach to beauty and wellness. They provide a range of services, including massages, body treatments, facials, and other spa-like experiences. Spas often emphasize relaxation and rejuvenation, creating a serene environment for clients to unwind and de-stress.
In summary, while all three establishments cater to beauty needs, their primary focus differs. Salons prioritize aesthetics, clinics offer medical-grade treatments, and spas focus on overall well-being and relaxation.
Consumer focus on beauty clinic interior design
Now you should focus directly on your beauty salon interior design. The design may depend primarily on the focus on different groups of consumers. Owners of salons, trying to increase the profitability of their business, often invest a lot of money in the development of the design of a beauty salon. But they forget that expensive does not always mean good. The interior of your beauty salon should fully correspond to your target clientele.
That is, if a beauty salon is created for the middle class, with low prices, then the atmosphere should also correspond – be cozy, and calm, without sharp colors and shapes. Mothers of families mainly come to such salons, they do not like the fuss and loud sounds. For the entertainment of this type of visitors a TV and magazines are quite enough.
Let’s consider another case – what should be the design of a beauty salon in a business district? Visitors to this salon are unlikely to like the leisurely and almost homely atmosphere described above. The interior of such a salon should be minimalistic and calm, and the masters should work quickly and professionally.
In addition, the owner of a beauty salon can choose one of the popular design trends. After all, the interior of a beauty salon can be done in one of the classic styles, it does not have to be unique.
Popular styles of beauty salon interior design are the following:
minimalism,
antiquity,
high-tech,
classicism,
eclecticism,
baroque.
The owner of a beauty salon opening should be aware that a lot depends on the design of the beauty salon and its creation should be approached with all seriousness. The fact is that before you start designing a beauty salon, you need to take into account several important factors. First of all, you need to know that developing a beauty salon design is different from forming an apartment design. It is necessary to consider ergonomics, the influence of colors and lighting, and follow the recommendations of the SES. And remember about laying sewerage and water supply in each room.
It turns out that if you entrust the development of the design of a beauty salon to a professional, this does not mean that everything will work well. After all, a designer is an artist, and when designing a salon, you need to know about many factors. There have been many cases when, due to a beautiful and original, but impractical design, beauty salons went bankrupt. Therefore, before giving the go-ahead for the developed design, it is worth fully calculating all the details. Will this design be convenient for the beauticians, and they are the ones who will have to work in this environment 12 hours a day? Will such a design not be stressful for visitors? How will the color scheme of the design affect mood?
Beauty salon: success factors
First of all, after purchasing a space for a beauty salon, it is necessary to redevelop it according to the developed plan. Each room has already been given over to specific purposes. At the next stage of creating the interior of the beauty salon, it is necessary to determine where in each room the technological equipment will be located. Then the ventilation and heating systems of the salon, as well as the sewerage and water supply are planned. It is impossible to imagine the interior of a beauty salon without a variety of equipment. All of it must comply with ergonomic standards, not constrain the beauticians, but at the same time bring profit to the owner.
Basic principles of beauty salon interior design
When creating the interior of a beauty salon, or any other space, you should follow the rules of spatial planning. Thus, the reception area should be located at the entrance to the premises. A recreation area is placed nearby, where the client can wait in line, drink coffee, leaf through fashion magazines, etc. It is advisable to equip the recreation area with a soft sofa and a coffee table. The main salon rooms are located behind the “client corner”. By the way, if the beauty studio is miniature, then all the rooms can be combined into one open area. If the space is still divided into rooms, do not forget to improve the corridors leading to them.
Coat closet interior design
A coat closet should be located next to the reception area and integrated into it. The coat closet or at least the entrance to it should be under the visual or full control of the receptionist: locked with a key (in addition, it is recommended to install a video camera).
The reception area almost always coincides with the sales area. Experts recommend arranging shelves with products so that they are maximally accessible to customers. As experience shows, a well-functioning salon makes 20 percent or more of its revenue from sales.
A common mistake is to keep closed shelves with cosmetics behind the receptionist (to prevent theft). If you remove the shelves from behind the counter, making them more accessible to customers, then you will free up space for the salon logo in a prominent place behind the counter and follow the advice of marketers to stimulate sales: “Everything that is seen is asked for, and everything that is touched is bought.”
Consultation area interior design
Consultation zones located directly in sales areas, as close as possible to the shelves with products, have proven themselves to be good. Here, the master can sit comfortably with the client, consult him on home care, and immediately show the necessary preparations. It would be a good idea to have a computer (tablet) and a printer in this zone so that the master can print out his recommendations for the client on the spot.
The waiting area is usually part of the reception area. It should have several chairs; if the client pre-registration is properly organized, you won’t need many. Large sofas take up extra space: salon clients don’t sit close to each other; usually, only two people sit on a three-seater sofa at different ends. A small table is placed between the chairs to serve coffee or tea. Separate coffee bars for clients have recently become fashionable in large salons.
Selfie area
A professional photography area is another innovation that has proven to be very popular among clients and professionals. In this area, a client or professional can immediately capture the results of their visit to the salon (to immediately post them on social networks). To get beautiful photos, the photography area must be equipped with professional photography equipment, a backdrop with the salon logo, and the lighting must be set up correctly in advance.
The hairdressing salon, according to research, is the noisiest area of a beauty salon. Therefore, it is recommended to place it right behind the reception area. It does not require privacy: hair dryers, climazones, and, dryers are constantly making noise here, and voices are heard.
Any mirrors in a hairdressing salon should be placed in such a way that clients do not see each other in them. To do this, it is enough not to place the mirrors directly opposite each other, but to slightly shift them along the axis.
The sink area interior design
The sink area can be allocated as a separate space or located in the hairdressing salon. Solutions using transformable sinks, which are located right behind the hairdressing chairs, stand apart.
The advantages of mobile car washes are saving space, time, and additional service: the client does not need to get up – the technician simply pulls the car wash up to the chair with the client (in this case, it is always equipped with a folding back).
If the sink area is a separate area of the hairdressing salon, it is recommended to visually separate it from the hairdressing salon as much as possible (with screens, poster systems, light partitions, etc.). Research by German psychologists has shown that it is in this area that the client feels most unprotected. So extra attention, and extra glances from other visitors, especially if the hairdressing salon is intended for both men and women, will cause him/her varying degrees of discomfort. The most undesirable location of sinks in a hairdressing salon is “with their feet facing the salon”.
Solo salon interior design
Solo salons are becoming increasingly popular. Their “thing” is not exclusive service (as was common in VIP salons in the 90s). But the simultaneous provision of several services at once: hairdressing, manicure, pedicure, etc., which allows clients to save time. Some salons are even initially planned as such a salon type.
Beauty salon children’s play area design
A play area where parents can leave their children under the supervision of an animator will give an advantage over competitors to salons located near mass residential development. Such businesses will attract young parents, especially young mothers.
In a multi-profile salon, it is advisable to arrange areas for the provision of cosmetology and spa services in the most remote part of the available premises from the reception and hairdressing salon. These services themselves are aimed at relaxation and intimacy, and the work of a cosmetologist requires silence and concentration.
Manicure workplace interior design
It is practical to place the manicurist’s workplace in the hairdressing salon, in full view of the clients. This will help to increase sales of nail services. Surely there will be many who want to use them, at least to renew the coating during coloring. At the same time, although modern products for nail service are practically odorless, it is still better to place extensions as a service in a separate room with good ventilation.
Recently, the nail area is often made in the form of a nail bar. If it matches the concept of the salon, the nail bar can take center stage.
Salon staff room
It is better to isolate the staff restroom as much as possible from the customer areas. The entrance to these rooms should not be visible. The staff should be provided with comfortable conditions (a tired person works worse): a place to store outerwear and shoes, personal belongings, a place to rest and eat (its smells should not disturb customers), a toilet separate from customers (of course, unless we are talking about a very small salon).